RUSTIC INN CAFE & PIE SHOP

APPAREL DESIGN

THE NEED:
For years, the Rustic Inn had been purchasing stock designs for their apparel needs, but were starting to feel like customers were not connecting with the pre-made designs. They came to me after deciding they needed their own custom apparel.

THE SOLUTION:
We decided that to focus on the three main things that their clients connected the business with: their northwoods location, iconic cabin-style building, and show-stopping pies.

THE IMPACT:
The Rustic Inn's apparel is now better-aligned with the wants of their customers. They also started using one of the designs as the staff t-shirt, helping the new apparel feel even more integrated with the Rustin Inn brand.

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