HENNCO WATERJET SUPPLY

PRODUCTION DESIGN // PRINT LAYOUT

THE NEED:
In 2025, Hennco needed help laying out their biennial Price List booklet. In the past, much of their print collateral lacked a modern feel, and their team came to me to make the cover and initial inside spread look updated and on-brand, as well as matching any other assets to the new look.

THE SOLUTION:
Using their existing branding, colors, and illustrations, I used aspects of the logo (the slant of the letters, the outline under the company name, etc) to expand what their brand looks and feels like, and transformed it into a more modern, professional, and clean brand identity.

THE IMPACT:
Hennco now has an updated look to base future assets off of, as well as a template for their next Price List booklet. The updated look also helped them stand out as a reputable and professional waterjet parts supplier, and created additional brand trust for existing and new customers alike.

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